PR, Community Relations,
Events, Speakers' Bureau,
Marketing for 55+ Older Adults, Seniors, Boomers, and their Families


Charles Kauffman CEO Atty. Ret.     
5101 River Road     
Bethesda MD 20816     
Phone 301-467-9336     
     
charles@kauffman.com     

Archive for January, 2012

DRIVING MISS MONTGOMERY

 At some point it often becomes necessary for an older driver to  turn in his or her car keys  and stop driving. The loss of a lifetime of freedom  and mobility while a necessary safety measure is extremely hard to accept.  Providing accessible alternative “on demand” transportation would help older or impaired drivers to transition and forego driving. Safety is the prime reason but we must provide the ability to get from place to place as before. It’s cheaper  and less stressful than hospitalization, court appearances and huge increases in auto insurance premiums after multiple accidents.

 I propose this plan to provide an incentive to certain seniors to give up driving and for periodic refilling of their  transportation account.  Seniors would  sell their cars with the proceeds deposited   in a transportation credit account. Cars are sold at full retail price or close to it with an independent “broker” being paid a nominal commission. Funds received are then placed in a personal transportation account. Trip charges are  deducted from the balance.

  • When the balance from initial deposit is low it can
    be filled from time to time or on a regular basis by children, friends, family or the user. The pattern is similar to the establishment and replenishment of  an EZ pass account. I especially like the “easy pass” concept of children replenishing the transportation account on a regular basis.
  • Transportation would be provided by a taxi company, limousine service or by a  paid corps of volunteers. Rates could be adjusted for slow or peak times. Trip  assignment would be made by a single call to a central one-stop dispatcher. Billing – with a reasonable tip for the driver – would be automatically deducted from the senior’s account.
  • Accounting and administration including one stop phone
    dispatching service would be concentrated in one agency.
  • A great  source of transportation would be a large corps of senior “volunteers” organized under a 501(c) (3). The drivers would use their own vehicles and receive a nominal hourly fee. The “paid volunteer” transportation service also provides both a source of 55+ employment and transporation both of the major needs cited by seniors.

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